16.06.2023, 07:00
Shaping handball’s future by telling stories and using technology

FEATURE: First day of European Handball Talks in Cologne provide input on philosophy, new ways of fan engagement and spreading content

The European Handball Talks are back. On the fringes of the TruckScout24 EHF FINAL4 2023, 200 guests – half of them from the European handball family, half from sports business outside the handball world – have gathered at Cologne Flora for two days for information, discussions and networking.

TEXT: EHF / Björn Pazen