|
|
|
|
16.11.2009, 10:01 The Austrian-based betting company is new Official Partner of the EHF European Handball Championships. |
||
bet-at-home.com becomes Official Partner of the 2010 Men’s EHF EURO
The sponsorship agreement covers the 2010 (19 – 31 January) men's tournament in its home territory of Austria. It contains a comprehensive package of rights including: board advertising; floor advertising and brand exposure in print media. bet-at-home.com plans to activate its involvement in handball with a range of on-site promotional activities as well as having its logo on the official Event Homepage www.ehf-euro.com. bet-at-home.com CEO, Jochen Dickinger commented: “After our successful involvement with other top handball properties, including the EHF Champions League and the IHF World Championship, the sponsorship of the EHF EURO was the next logical step within our sponsoring strategy. As Official Partner of the EHF EURO we will be able to communicate effectively in our core markets in Eastern Europe, Germany and Spain to the strong media coverage.” EHF Secretary General, Michael Wiederer, welcomes bet-at-home.com on board, “The EHF EURO Events belong to the top sponsoring platforms in the EHF portfolio, providing significant brand exposure and activation potential for Official Partners. We are extremely pleased that bet-at-home.com further increases its committed to European handball and I am sure that the objectives set will be reached.” Stephan Herth, Executive Director Summer Sports at Infront, said: “This sponsorship is a perfect fit – handball is amongst the most popular team sports in Europe and bet-at-home.com is one of the continent’s most popular betting providers. We are looking forward to a long-term partnership and will deliver high quality services around the event to bet-at-home.com, helping them to get the most out of the sponsorship.” Cumulative television viewing audience exceeded 1.2 billion The 2008 event was the most extensively covered and viewed tournament in the history of European Handball Championships. Infront Sports & Media had secured broadcast agreements with more than 70 broadcasters, including a record number of radio stations. Overall, the tournament was broadcast in 85 territories — particularly in Europe, the Middle East and Asia — with 1,100 programme hours watched by a cumulative television viewing audience of more than 1.2 billion. This magic billion-plus figure now stands as the new viewing record for a single European Championship event and equals the combined viewing audience from both the men’s and the women’s tournaments in 2006. About bet-at-home.com – Ends –
Jörg Polzer Mag. Claus Retschitzegger Balázs Nemcsik TEXT: Infront Sports & Media |
||
| Content Copyright by the European Handball Federation and EHF Marketing (c) 1994-2024 | ||
Zug, Switzerland / Linz, Austria, 16 November 2009 – The international sports marketing company Infront Sports & Media – EHF EURO marketing partner of the European Handball Federation (EHF) – has secured bet-at-home.com, the Austrian-based betting company as a new Official Partner of the EHF European Handball Championships (EHF EURO).