02.06.2010, 04:18
EHF FINAL4: impressive TV coverage

Relevant TV audience data confirm that the EHF VELUX FINAL4 was a real highlight of club handball history.

EHF FINAL4: impressive TV coverage

The first edition of the EHF CL FINAL4 proved to be an attractive event for spectators, media and TV viewers as well. Some of the most relevant data confirm that the EHF VELUX FINAL4 was a real highlight of club handball history.

Altogether 25 international channels broadcast the games of the EHF FINAL4. These 25 covered virtually the entire planet. The delayed transmission of Eurosport 2 was available in 45 European countries; Eurosport Asia/Pacific reached 15 more. Dubai Sports added another 25 countries in the Middle East and North America.

TV records

The coverage of Eurosport was particularly successful in Germany. The final match between THW Kiel and FC Barcelona was followed by over 950,000 spectators on average and by nearly 1.3 million at the peak period. Eurosport Germany has never reached such a high audience number with a handball game since 2002.

The Spanish handball fans were also watching the final with keen interest. A total of 600,000 viewers tuned in to TV3 and la2 during the game.

Even more good news arrived from countries not directly involved in the EHF FINAL4 as TV partners in Hungary, Croatia, Slovenia and Romania reported good audience statistics.

In Denmark, for example, the final attracted 250,000 fans on average and over 350,000 in peak times on DR2.

TEXT: EHF