13.10.2010, 04:30
UNIQA Group announced as premium sponsor

EHF Marketing GmbH is proud to announce a new addition to the exclusive group of premium sponsors of the EHF Champions League, Europe’s premier club handball competition.

UNIQA Group announced as premium sponsor

EHF Marketing GmbH is proud to announce a new addition to the exclusive group of premium sponsors of the EHF Champions League, Europe’s premier club handball competition.

Austria-based international insurance group, UNIQA Group, is to be a premium sponsor in both the VELUX EHF Men’s Champions League and the EHF Women's Champions League.

UNIQA Group already has a close working relationship with the European Handball Federation, having been a sponsor and partner of the EHF Champions League for the past seven years.

The 2010/2011 season will see the company increase its brand exposure in the EHF Champions League, focused primarily on Eastern European markets, with the UNIQA brand to be seen on playing courts, advertising backdrops and the competition’s official website, ehfCL.com.

Head of Marketing for UNIQA, Carl Gabriel, said: “UNIQA is a European player in the financial services sector, active in 21 markets. In many of these countries handball enjoys a long tradition and popularity. We want to use the outstanding “Champions League” product and the synergy from the positive images of this dynamic sport to create a positive emotional bond with the UNIQA brand.”

Peter Vargo, Managing Director of EHF Marketing GmbH, said: “I am very pleased to be able to announce UNIQA Group as a premium sponsor of the EHF Champions League. The huge success of the EHF Champions League and its rapid development in recent years is undoubtedly built on long-term partnership such as ours. We look forward to working with UNIQA to promote their brand in key strategic markets.”

About UNIQA Group

UNIQA Group is one of leading insurance companies in central and Eastern Europe with a sales network covering 21 markets. The Group has a workforce of over 22,000 employees and offers its 7.4 million customer base a wide range of flexible and innovative insurance products and solutions. Further information on the company and its range of Europe-wide insurance products can be found at www.uniqagroup.com.

About EHF Marketing GmbH

EHF Marketing GmbH is the marketing arm and daughter-company of the European Handball Federation. The agency works closely with marketing and media partners, as well as with Europe’s leading clubs to realise the full potential of the sport on the international sports market. EHF Marketing GmbH is responsible for the marketing and media rights of the VELUX EHF Men’s Champions League and the EHF Women’s Champions League.

Media Information:

TEXT: EHF