World-first for VELUX EHF Men’s Champions League: Sharp introduces groundbreaking LCD technology.

The unique partnership between Sharp, premium sponsor of the VELUX EHF Men’s Champions League, and EHF Marketing GmbH, the marketing arm of the European Handball Federation, has led to the development of a revolutionary new advertising system.

For the very first time, cutting edge LCD technology from Japanese electronics producer, Sharp, is to be available in an advertising and information system specifically designed for indoor sports.

The Sharp LCD Perimeter Advertising System is a world-first and offers advertisers, sponsors and partners the opportunity to communicate their message through animated advertising in crystal clear television quality, a huge advance over the static and LED advertising systems currently available on the market.

Managing Director of EHF Marketing GmbH, Peter Vargo, said: “We are delighted with the outcome of our co-operation with Sharp. The new LCD Perimeter Advertising System will enable us to present our partners and their advertising in high broadcast quality, making the VELUX EHF Men’s Champions League an even more attractive proposition for sponsors both now and in the future. The fact that Sharp has chosen to develop this cutting edge new technology with us underlines the reputation of EHF Marketing GmbH as a leading player on the international sports market.”

Maximilian Huber, Managing Director of Sharp Electronics (Europe), said: “The VELUX EHF Men’s Champions League offers us the best possible platform to launch our new technology onto the international sports market. We are sure our solution will not only be an addition to the game but will offer added value to the fans, the sponsors and last but not least to the viewers on TV because of its moiré free content.”

Advances in technology from Sharp have made the use of LCD technology possible for the first time in indoor sports arenas. The system is made up of individual 152 cm diagonal (60 inch) screens with a strong 1366 x 768 pixel display and a surrounding edge of only 6.5 mm, which allows for an almost continuous display when placed side by side – a perfect picture from any angle or distance.

For clubs in the VELUX EHF Men’s Champions League the system also allows complete flexibility, displaying a seemingly endless series of formats from MPEG to WMV, Flash, HTML and JPG, and the ability to update and add content online. Thirty individual screens placed together can be placed on the long side of the perimeter to display uninterrupted, high quality content.

Detailed Information

For further information and complete specifications of the new Sharp LCD Perimeter Advertising System in ENGLISH and GERMAN click here.