21.11.2017, 02:00
VELUX EHF FINAL4 is the people’s choice

NEWS REPORT: Europe's top handball event win prestigious industry award at BEA World Festival in Porto for its 'Always Moving' show concept

VELUX EHF FINAL4 is the people’s choice

Organisers of the VELUX EHF FINAL4, EHF Marketing GmbH, are once again celebrating, having won a top accolade from event industry experts.

The 2017 event’s spectacular ‘Always Moving’ show and entertainment concept, developed and implemented by Element’s Entertainment, won the ‘People‘s Choice Award 2017’ at the BEA World Festival. It was selected out of a total of 120 entries.

The international festival for events and live communication involved 500 of the industry’s top decision makers, creatives and event agencies from 29 nations. It took place in Porto, Portugal from 15 to 18 November 2017.

This is second year in a row that the VELUX EHF FINAL4 has won a BEA Award. In 2016, the event won the BEA Production Award.

The idea of the show concept ‘Always Moving’ was to deliver four unique opening shows, which were in constant motion, portraying the dynamism and power of handball as well as the emotional impact of the sport among players and fans.

This was then translated onto the field of play with the help of 24 specially developed wireless LED dollies. With a height of 2.5 metres, they were the central design element of the opening shows, which, through their mobility, showcased the dynamism and movement of the sport and brought the motto to life.

The dollies were moved by artists in complex choreographies to create new, constantly changing stage areas and visual worlds to convey the fascination of handball.

For more information on the VELUX EHF FINAL4, visit the event’s website.

TEXT: EHF / bc