17.06.2023, 02:15
Handball needs to “learn from the pirates” to explore new markets

FEATURE: European Handball Talks with 200 experts and presenter Peter Hutton conclude in Cologne on Saturday

Brands, target groups, media rights, fan-created content and a legend of sports media were on the agenda of Day 2 of the European Handball Talks in Cologne’s Flora on the fringes of the TruckScout24 EHF FINAL4. Top-class experts inspired and excited the 200 participants – just before the semi-finals were thrown off in LANXESS arena.

TEXT: EHF / Björn Pazen