08.06.2024, 02:30
Bringing the handball business to the next level

NEWS: Digitalisation, streaming, content creators and sponsorships – 200 experts gathered at the European Handball Talks in Cologne

The world of handball met the world of professional sports, media and business – this is the story of success behind the European Handball Talaks, which are already a tradition on the fringes of the Truckscout24 EHF FINAL4 in Cologne. 200 experts met in Flora Cologne to discuss future trends and developments in media and sponsoring.

TEXT: EHF / Björn Pazen