The VELUX Group cooperates with EHF Champions League

Vienna, 22 April 2010 - The VELUX Group is to join forces with the EHF Champions League for the crucial final phase of the 2009/2010 EHF Men’s Champions League season.

EHF Marketing GmbH, the marketing arm of the European Handball Federation, is proud to announce the partnership with the global company, the VELUX Group, one of the world’s strongest brands in the building material sector.

The distinctive VELUX brand will be seen in the EHF Men’s Champions League Quarterfinals and the new EHF Champions League FINAL4, with the VELUX Group becoming the sponsor of the final phase of EHF Men’s Champions League for this highlight of the season, which will take place on 29 and 30 May 2010 in Cologne, Germany.

The VELUX Group and EHF Marketing GmbH will cooperate on a range of initiatives to present the global VELUX brand in arenas across Europe and to a worldwide television audience.

Michael K. Rasmussen, Chief Marketing Officer of the VELUX Group, said, “We are delighted to be working with the EHF Champions League. This is a fine opportunity for us to reinforce relations with dealers, installers and other key stakeholders. Apart from the opportunity to offer key partners unique experiences in the arena, the sponsorship will hopefully ensure high exposure for the VELUX brand in the media as well.”

Managing Director of EHF Marketing GmbH, Peter Vargo, said, “This is a hugely positive step forward in the development of the EHF Champions League. VELUX is a strong global brand, synonymous with quality and innovation and this partnership with VELUX underlines the positive development of the EHF Champions League.”

The VELUX Group

The VELUX Group creates better living environments with daylight and fresh air through the roof. The VELUX product programme contains a wide range of roof windows and skylights, along with solutions for flat roofs. The Group also supplies many types of decoration and sun screening, roller shutters, installation products, products for remote control and thermal solar panels for installation in roofs. The VELUX Group, which has manufacturing companies in 11 countries and sales companies in just under 40, represents one of the strongest brands in the global building materials sector and its products are sold in most parts of the world. The VELUX Group has about 10,000 employees and is owned by VKR Holding A/S, a limited company wholly owned by foundations and family.
For more details, visit www.velux.com.

Contacts:

JJ Rowland
EHF Marketing GmbH
EHF FINAL4 Manager
Tel: +43 1 801 51 218
rowland@ehfmarketing.com

Lone Ellersgaard
VELUX A/S
Corporate Communications Manager
Tel: +45 45 16 48 18
Mobile: + 45 40 40 71 56
Fax: +45 45 16 40 02
Email: press@velux.com