Even more Jack & Jones at EHF FINAL4

EHF Champions League partner, Jack & Jones, have announced that they are to increase their presence at the EHF Champions league FINAL4, the new final phase and high point of the 2009/2010 season, which will take place in front of over 19,500 spectators in the LANXESS arena, Cologne on 29 and 30 May 2010.

The leading men’s fashion brand is so impressed with the impact that their brand has had in their first season with Europe’s leading club handball competition that they have decided to intensify their cooperation with EHF Marketing GmbH during the crucial phase of the competition, the EHF FINAL4 in Cologne.

The Danish company has agreed not only to increase the amount of advertising in the arena, with additional time on the LED boards surrounding the court area and additional floor advertising, but also to support the biggest club handball event of the year with initiatives for fans including a Jack & Jones Promotions Area with give-aways, games and competitions.

Anders Gam, Manager of Jack & Jones: “We have been very happy with our partnership so far, it made perfect sense to us to upgrade during the EHF FINAL4. With all the events going on around the event we’re looking forward to showing fans a great time!”

The marketing arm of the European Handball Federation, EHF Marketing, is also positive about the deal. Managing Director Peter Vargo commented: “We are pleased that Jack & Jones have decided to intensify their cooperation, this is the right signal for us and it shows that we are going in the right direction in our efforts to make the EHF Champions League FINAL4 a top international sports event.”

About Jack & Jones

Cool, casual, and confident are the key characteristics of the Jack & Jones universe where guys can push their lifestyle to the limits and live life to the fullest. Jack & Jones gives you the denim styles to match your laidback attitude by being the best jeans brand around.

In collaboration with the best jeans-makers in Italy, Jack & Jones creates jeans with a perfect fit with innovative treatments. This collaboration has helped Jack & Jones play a large role in a worldwide denim culture.

Jack & Jones was founded in 1989. Jack & Jones is part of Bestseller, a Danish family-owned clothing company founded in 1975. The company has over 39,000 employees who design, develop and sell the brands of Bestseller in Europe, the Middle East, China and Canada.

About EHF Marketing GmbH

EHF Marketing GmbH is the marketing arm and daughter company of the European Handball Federation.The agency works closely with marketing and media partners, as well as with Europe’s leading clubs to realise the full potential of the sport on the international sports market. EHF Marketing GmbH is responsible for the marketing and media rights of the Men’s and Women’s EHF Champions League.

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