Zillertal Tourist Agency is to extend its partnership with EHF Marketing GmbH, the daughter-company and marketing arm of the European Handball Federation. The Tyrolean holiday destination has been a partner of the VELUX EHF FINAL4 for the past two seasons.

The one-year partnership agreement will see the Zillertal destination promoted through the VELUX EHF Champions League on perimeter advertising boards, goal advertising, marketing materials and backdrops as well as on the competition’s official websites, ehfCL.com and ehfFINAL4.com.

There is also good news for handball fans travelling to VELUX EHF FINAL4 in May 2012, the agreement sees the return of the Zillertal Tourist Agency to Cologne and the two-day event, where they will once again be present with the Zillertal entertainment truck in the LANXESS arena ‘Fan Zone’.

The promotion of the Zillertal brand will focus in particular on the Scandinavian market, with Zillertal becoming a “Regional Premium Partner” of the VELUX EHF Champions League. The brand will be promoted in the matches of the Swedish team, IK Sävehof, and the Danish teams AG Kobenhavn and Bjerringbro-Silkeborg.

Peter Vargo, Managing Director of EHF Marketing GmbH said: “I am delighted that the success of Zillertal’s involvement at the VELUX EHF FINAL4 event has now led to an extension of the partnership. We have an extremely strong presence in Scandinavia and can offer our partners a high level of brand exposure in these key markets.”

Gernot Paesold, CEO of the Zillertal Tourist Agency, commented: “Our experience in Cologne at the VELUX EHF FINAL4 over the last two years has shown us that our involvement in the VELUX EHF Champions League enables us to reach our target market – sports minded family-people, looking for an exciting and active holiday in one of the most beautiful parts of the Alps.

“The new partnership with the VELUX EHF Champions League, especially with the focus on Scandinavia, a very important market for us, will enable us to further promote our destination to handball fans and on a much larger scale.”

About Zillertal

Situated in the heart of the Tyrolean Alps, the Zillertal valley has been thrilling visitors from Austria and abroad, with a unique mix of pleasure, nature and comfort. With 668 kilometres of excellently-prepared pistes to lead the visitor through the impressive mountain world of the Zillertal, taking them to distinctively unique, multiple award-winning lodges with their own special flair.

The finest cuisine, on the mountains and in the valleys, using natural regional products gives fresh energy for variety-filled days in the white mountain paradise of the Zillertal. A winter holiday in the Zillertal offers older and younger family members alike a richly diverse programme – on and off the piste. Whether skiing together with parents or with trained ski instructors, to exploit the huge variety on offer from the 172 ultra-modern lifts to the full, there is the Zillertal Superskipass, this year available for as short a period as two days.

Zillertal is easy to reach, located just a few kilometres from three international airports: Innsbruck (50 km), Munich (170km) and Salzburg (150km). Further information is available at www.zillertal.at.

About the Zillertal Tourist Agency

Zillertal is divided into four tourist regions. Zillertal Tourist Agency is the marketing company that represents the whole valley area at international touristic events and fairs. The chief responsibility of the company is supporting marketing activities, developing strategies and communication with enterprises.