bet-at-home.com extends sponsorship deal

EHF Marketing GmbH has extended its partnership with leading international sports betting company, bet-at-home.com for a further season. bet-at-home.com has been an active sponsor of the EHF Champions League since the 2006/07 season.

The deal includes presence of bet-at-home.com at selected VELUX EHF Champions League games, including the VELUX EHF FINAL4, and the Women's EHF Champions League as well as both men’s and women’s European Cup competitions. As a Regional Premium Partner, the deal includes a comprehensive TV advertising package, hospitality and promotional benefits.

Millions of sports fans will be reached through the live TV coverage in numerous countries both within and outside of Europe. The VELUX EHF FINAL4 in the LANXESS arena in Cologne is the seasonal highlight, with a net reach of 65 million viewers over two days of competition.

Michael Gierke, Marketing Director at bet-at-home.com, said: “We are very proud to be able to work with EHFM for another year. Through this international cooperation, we once again underline the fact that sponsorship is an important part of our communications strategy. 

“The EHF Champions League enjoys great popularity from year to year, particularly in our core markets. This extensive deal enables us to support both men’s and women’s competitions simultaneously.”

Peter Vargo, Managing Director, EHF Marketing GmbH, said: “Through on-court advertising presence, corporate hospitality and innovative fan activations such as the 100,000$ shot at the VELUX EHF FINAL4, bet-at-home.com is and continues to be a strong partner for our top competitions. We’re looking forward to a continuing our positive cooperation in the upcoming season.”