Romania celebrates gold with unique poster

‘There is gold in all of us. Ambition reveals it’ is the message through which the Romanian Handball Federation is celebrating the performance of its women’s handball team, which won gold at the Youth World Championship.

It was decided that such a performance had to be celebrated properly and used to inspire to future generations of handball players through a new PR campaign.

The federation created a special limited edition poster containing the “champion’s gold " won in FYR Macedonia, posters that will be sent to each Romanian youth handball club so serve as inspiration for children starting to play the game.

It is the first time a gold medal has been shared by the champions literally. Each poster contains actual pieces from the golden medal.

The poster had been lauched through a campaign that contained also a film celebrating handball, an online campaign around the website www.aurinfiecare.ro (translation: 'gold in each of us') and a PR campaign targeting the Romanian media.