VELUX EHF Champions League and Cashback World extend cooperation

Ahead of the new season, EHF Marketing GmbH, marketing arm of the European Handball Federation, and the international shopping community Cashback World have extended their cooperation for another three years.

The VELUX EHF FINAL4 Cashback Programme that was presented in 2017 and offers handball fans attractive shopping benefits will also be continued as part of this cooperation.

Fans of handball can take advantage of the VELUX EHF FINAL4 Cashback Card and the Cashback Programme, available in several countries and languages. Registration is entirely free of charge and can be carried out at cashback.ehffinal4.com.

“The VELUX EHF FINAL4 offers a unique platform for reaching tens of thousands of handball fans. This was one of the deciding factors for Cashback World in strengthening the cooperation,” said EHF Marketing Managing Director David Szlezak. “Further cooperation with clubs strengthens the handball community and allows for new benefits and innovations for fans.”

IFK Kristianstad recently became the second club to start its own Cashback Programme after the leading team of the Macedonian league, Vardar Skopje, initiated its cooperation last year.

Through this programme, fans can claim some cash back after every purchase at a Cashback World Loyalty Merchant. Those interested can register for the Cashback Programme for free on vardar-cashback.mk.

From 29 September 2018, the Swedish handball club IFK Kristianstad will be supplied with its very own fan loyalty programme as part of its cooperation with Cashback World. The programme includes a newsletter and CRM module, a Cashback Card, as well as registration flyers in the club design.

EHF Marketing GmbH supports the activation of clubs’ own Cashback Programmes in numerous ways, including the provision of additional promotion space during the matches of the VELUX EHF Champions League.

The VELUX EHF FINAL4 Cashback Programme, the Vardar Cashback Programme and the IFK Kristianstad Cashback Programme are tailored fan loyalty programmes which the EHF and the clubs can utilise to draw the attention of their target groups to numerous shopping benefits.

Fans receive up to 5% Cashback and Shopping Points at 120,000 Loyalty Merchants worldwide. Additionally, 1 % of the spending on shopping by fans with their Vardar Cashback Cards or their IFK Kristianstad Cashback Cards will directly benefit the club’s own projects and junior development programmes.