VELUX EHF Champions League goes pink on International Day of the Girl Child

On Thursday (11 October), the world is celebrating International Day of the Girl Child. On this day, Plan International, the charity partner of the VELUX EHF Champions League, will draw worldwide attention to the fact that girls often do not have the same chances as boys, and that they are often prevented from exercising their rights.

On International Day of the Girl Child, Plan International supports girls in standing up for their aims and rights, and encourages them to take over leading roles in politics and society.

VELUX EHF Champions League glad to support campaign

The VELUX EHF Champions League and its participating clubs are glad to support this campaign. They will give girls the chance to symbolically open the games of the upcoming Round 5 by letting them bring the official match ball onto the playing court.

Also, the Plan International centre circle will turn pink for this round. Pink is a strong colour, which conveys power, joie de vivre and the courage to stand up for oneself. For girls, it is a signal demonstrating that they can live their dreams and achieve their goals.

Since last season, the VELUX EHF Champions League has been committed to children’s development organisation Plan International. The European top flight has supported projects involving a sponsored child in Brazil and has taken part in many additional activities.

Commenting on the campaign, David Szlezak, Managing Director of EHF Marketing GmbH, said: “When we welcomed Plan International to our family last year, we made a commitment to raise its profile among the fans of handball. Now, we are excited to see how our cooperation has developed and to see the fruits of it in this round of Europe’s premier club competition. Also, we are very pleased to see the engagement of our clubs and their players for a good cause.”

Managing Director of Plan International Germany, Wolfgang Porschen, said: “The partnership with the VELUX EHF Champions League is a great support in our work with children, young people and their families all over the world. That the VELUX EHF Champions League is supporting the International Day of the Girl Child will help Plan’s aspirations to achieve gender equality worldwide. Only if girls have the same chances as boys, our world has a future.”